Jordan Holmes is a coach, artist, and storyteller dedicated to helping men reconnect with the full range of their emotional experiences. Through his coaching work, Jordan creates space for men to explore what they feel, beneath the armor, behind the performance, and beyond the old stories about what it means to be strong. Drawing on narrative therapy, cognitive behavioral practices, and his own lived experience, Jordan helps clients examine the messages they've internalized around masculinity, vulnerability, and expression. His approach is down-to-earth, curious, and radically nonjudgmental.

In addition to his coaching work, Jordan is the founder of howmencry.com, a national storytelling project aimed at normalizing emotional expression for men. Whether he's leading a conversation, holding space one-on-one, or performing as his musical alter ego Dxtr Spits, Jordan’s work is all about making feeling safe, real, and even powerful. He believes that healing doesn’t require fixing what's broken, it starts by being brave enough to feel what's there.